Our Story

Our Mission

fighting against fast fashion

We're on a mission to prove that sustainability is stylish. And it's the future. Our goal is to bring you a carefully-curated selection of sustainable goods that our kind on the planet, kind on people, and kind on animals. We're all about slowing down and indulging in self-care. Think: bubble baths and cuddles. 

We love supporting small brands, artisans, and makers that are creating amazing, beautiful & timeless slowly-made homewares, clothing, and skincare essentials for the everyday. Everything we carry is either handmade or ethically-made, small batch, and eco-friendly. We take special care to research the supply chain and materials used to make sure all our goods are sustainable. AKA: we do all the heavy lifting so you don't have to!

We truly believe we are in this together. A lot of small changes can add up to create big systematic change. You can make a difference.

"We don't need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly." - Anne Marie Bonneau 

Our Values

waste recycled annually

We look at brands as a whole and analyze them based on multiple criteria within these three pillars: kind on the planet, kind on people, and kind on animals.

Kind on the planet

What effect does the production process have on the environment? What materials are being used? How much waste is being produced? How much energy is being consumed? These are the questions we ask. We dive deep into the manufacturing process and demand transparency from every brand we carry. In turn, we make it clear to you, so you know what goes into making your clothing, household, and beauty goods. This transparency helps you to make informed choices to reduce your overall carbon footprint and make more conscious, informed purchases.

Kind on people

The ultimate question is this: who made my clothes? We believe fashion should provide fair and equal wages for everyone working on any step of the supply chain from design conception to production to delivery. We respect the time and craft that goes into making timeless pieces that you will be able to love and cherish for years to come. We look for fair trade brands that ensure the livelihood of everyone working across the industry. Also, we prioritize diversity and do not discriminate based on race, class, gender, age, shape, or ability. 

Kind on animals

We believe that fashion should protect the welfare of all living things. We consider the materials used and if and how they use leather. Specifically, we look for brands taking positive steps, such as providing industry leadership on important issues. This often involves higher levels of transparency and advocating for reducing harm on the environment as a whole.

"Every time you spend money, you're casting a vote for the the kind of world you want." - Anna Lappe

sustainability in the fashion industry

Our Practices

Sustainability is built into the foundation of our business. Therefore, it is at the core of everything we do. We invest in brands that are reducing their carbon footprints by minimizing waste, water, and energy consumption. It's not enough to just invest in sustainable clothing, natural skincare, and other goods for low waste living, we also invest in programs to offset the carbon emissions and resources spent. To do so, we simply put back the resources. We are committed to planting trees and preventing deforestation, combating plastic waste and protecting the ocean's ecosystem, and purchasing landfill gas offsets. All with the goal of protecting the Earth. 

We are seriously committed to minimizing our environmental impact. We seek to partner with brands and suppliers that share our values of providing fair, safe, and healthy working conditions throughout the supply chain. This emphasis on sustainability, transparency, and accountability combine to facilitate a circular economy. Social responsibility drives us to attract like-minded businesses who are dedicated to giving back to the community and to the planet instead of taking away from it.

"As consumers, we have so much power to change the world by just being careful in what we buy." -Emma Watson